Izipizi Global Agent of the Year

We bring the world's most considered brands to the Nordics.

Concept Agency is a curated B2B house in Norway. We select a small number of design-led brands and build them lasting homes — in the best concept stores, museum shops and optician practices in the Nordics.

Brands we represent in the Nordics

Izipizi Hippie de Luxe Liix Nychair X Dana Wyse
01 — For Retail

Brands your customers come back for.

Izipizi eyewear, Ohlsson & Lohaven gift articles, Hippie de Luxe, Liix bicycle accessories and Dana Wyse concept art — curated for stores with a point of view.

Explore the retail portfolio
02 — For Opticians

New revenue inside your practice.

Izipizi optical lines, eyewear insurance, and a dedicated myopia collection arriving 2027. Proven concepts that grow basket size — without adding complexity.

See the optician programme

Izipizi

Eyewear for every chapter of life Paris, FR

Hippie de Luxe

The Nordics' leading gift article house — 33 brands, formerly Ohlsson & Lohaven Sweden

Liix

Bicycle accessories with Berlin attitude Berlin, DE

Nychair X

The Japanese folding lounge chair, designed by Takeshi Nii Japan

Dana Wyse

Concept art — limited editions Paris / Vancouver

Eyewear Insurance

Aftercare programmes for optician practices Norway

Nychair X
A Japanese design icon, since 1970

Designed by Takeshi Nii in 1970 and still made entirely in Japan, Nychair X is the folding lounge chair that earned a permanent place in design history — comfortable, repairable, and beautiful folded or open.

We are bringing Nychair X to the Nordic market — for design stores, museum shops and interiors retailers who understand that some objects are bought once and kept for life.

Register retail interest
Nychair X lounge chair in a Japanese interior
150+
Active resellers across Norway — lifestyle retail and opticians
200%
Growth in opticians offering Izipizi in the last 12 months
№1
Izipizi agent worldwide — recognised globally in 2026
"Concept Agency is a trusted partner — not only a supplier."
PoMo — a Museum of Modern and Contemporary Art

An agency built on relationships, not catalogues.

Concept Agency is led personally by Erik Spade — three decades of building brands and businesses in the Nordics. Every account is handled by the person who signed it.

We say no more often than we say yes. A brand enters our portfolio only when we believe it deserves a permanent place on Nordic shelves — and when we know exactly whose shelves those are.

Erik SpadeManaging Partner, Concept Agency

Let's find out if we fit.

Or call Erik Spade directly: +47 934 64 432